About Us

'Visit Sunshine Coast (VSC), is a not-for-profit, membership based, destination marketing organisation. The organisation changed its name to Visit Sunshine Coast on 1 December 2015. VSC?s role is to lead the management and development of tourism on the Sunshine Coast. As the Regional Tourism Organisation (RTO), VSC is responsible for a geographical area that encompasses the Glass House Mountains in the south, to Rainbow Beach in the north and Hinterland and Mary Valley to the west and includes three council regions - Sunshine Coast, Noosa and Gympie. Our vision The Sunshine Coast tourism region will be globally recognised as Australia?s premier revitalising destination where the blend of experiences showcases the region?s diversity.'