Lauren Smith is the Co-Founder and Business Director of Smith Madden Creative Agency.

Prior to co-founding Smith Madden Creative Agency, Lauren built a comprehensive career working in Senior Marketing and Business Director positions with leading fashion, beauty, lifestyle, hospitality and travel brands. Having moved from Sydney to the Sunshine Coast in 2020, Lauren’s notable brand portfolio stems from a decade of work with communications agencies, in-house for Accor hotels, and clients from her own successful marketing + PR company which she ran for four years.

Business-driven with a strategic mindset, Lauren has developed and led multiple campaigns; from managing national luxury Accor campaigns, to representing clients in Australian and New York Fashion Weeks. Lauren loves to collaborate with clients and develop strategies that tactfully positions a brand in its market, engages with its audience, and converts interest into sales.